Checked 4 November 2026, 18:37 · registry No. RK-000025
О рекламе в Беларуси. Авторское рекламное обозрение.
To fix · 16
Fixing these items adds up to +16.86 to the quality index (now 58.43).
arobelarus.by
О рекламе в Беларуси. Авторское рекламное обозрение.
Реклама в Беларуси, рекламные новости, рейтинг рекламных агентств, объем рекламного рынка, законодательство о рекламе, мнения о рекламе
arobelarus.by
О рекламе в Беларуси. Авторское рекламное обозрение.
Реклама в Беларуси, рекламные новости, рейтинг рекламных агентств, объем рекламного рынка, законодательство о рекламе, …
og:titleog:descriptionog:imagetwitter:cardTitle, description, Open Graph and social media cards
Use an absolute https URL to a 1200×630 JPG, PNG or WebP image (ideally under 300 KB) and add og:image:width, og:image:height and og:image:alt. We’ll fix it · SEO & AI
Add twitter:card with the value summary_large_image — without it X shows the link without a large image. We’ll fix it · SEO & AI
Link to your official pages on social networks and list them in the sameAs field of your Organization markup — this is how search and AI connect the site to your brand. We’ll fix it · SEO & AI
Text, images, Schema.org for search and AI
A home page benefits from 400–1000 words of meaningful text: what the site is about, who it is for and why you. We’ll fix it · SEO & AI
Reduce boilerplate: move styles and scripts to files and remove unnecessary wrappers. We’ll fix it · Websites
Give every meaningful image a descriptive alt — it helps image search and accessibility. We’ll fix it · SEO & AI
Add JSON-LD: Organization or LocalBusiness, WebSite, BreadcrumbList — for rich snippets and AI search. We’ll fix it · SEO & AI
Fix JSON syntax, set @context https://schema.org and @type, and fill in required fields: name and url for Organization, address for LocalBusiness, offers for Product. We’ll fix it · SEO & AI
Describe the company in JSON-LD: Organization or LocalBusiness with name, url, logo, phone or address and sameAs — AI assistants and search use it to answer questions about you. We’ll fix it · SEO & AI
Internal linking and link quality
Link the home page to key sections: menu, service blocks, breadcrumbs, footer. We’ll fix it · SEO & AI
Add rel="noopener" to links that open in a new tab. We’ll fix it · Code security
Server response, page weight and compression
Aim for under 200 ms: page caching, OPcache, fast hosting, a CDN. We’ll fix it · Websites
Send Cache-Control and ETag or Last-Modified — repeat visits become instant. We’ll fix it · Websites
Add defer or async to scripts in head; combine and minify CSS. We’ll fix it · Websites
Convenience on smartphones
Add a 180×180 apple-touch-icon and manifest.webmanifest so the site saves nicely to a phone screen. We’ll fix it · Websites
robots.txt, sitemap, mirrors, AI crawlers and llms.txt
Create robots.txt with rules and a Sitemap line; never block the whole site. We’ll fix it · SEO & AI
Generate sitemap.xml with all important pages and list it in robots.txt and webmaster tools. We’ll fix it · SEO & AI
Publish /llms.txt in Markdown: a # heading with the name, a short > summary and ## sections linking to key pages — a business card of the site for AI models. We’ll fix it · SEO & AI
HTTPS, certificate, security headers
Install a certificate with the full chain issued for this domain. We’ll fix it · Code security
Turn on automatic renewal so the site never opens with a warning. We’ll fix it · Code security
Set a CSP — the main barrier against XSS and injected scripts. We’ll fix it · Code security
Add X-Frame-Options: SAMEORIGIN or the CSP frame-ancestors directive. We’ll fix it · Code security
Add the X-Content-Type-Options: nosniff header. We’ll fix it · Code security
Add Referrer-Policy: strict-origin-when-cross-origin. We’ll fix it · Code security
Hide versions in the Server and X-Powered-By headers (server_tokens off, expose_php = Off). We’ll fix it · Code security
Privacy policy, company details, contacts, e-mail
Publish a privacy policy (152-FZ / GDPR) and link to it in the footer and at every form. We’ll fix it · Legal compliance
Show a clickable phone and e-mail, an address and a contacts page. We’ll fix it · Legal compliance
Show the legal entity and registration numbers in the footer — trust for clients and a legal requirement for sellers. We’ll fix it · Legal compliance
Add SPF and DMARC TXT records so your mail avoids spam folders and nobody can send e-mail as you. We’ll fix it · Websites
An X-ray: what the website runs on, where it is hosted, how it is protected and how fast it responds.
To fix · 13
Fixing these items adds up to +20.49 to the quality index (now 58.43).
Data travels unencrypted, and browsers mark the website as “Not secure”.
| HSTSEnforced HTTPS | max-age=31536000; | |
|---|---|---|
| CSPProtection against XSS and third-party scripts | none | |
| X-Frame-OptionsClickjacking protection | none | |
| X-Content-Type-OptionsBlocks MIME type sniffing | none | |
| Referrer-PolicyWhat the Referer header reveals | none | |
| Permissions-PolicyAccess to camera, location, etc. | none | |
| COOPIsolates the window from other tabs | none |
v=spf1 +a +mx include:_spf.hoster.by ~allv=DMARC1; p=none;OAI-SearchBot: allowedChatGPT-User: allowedPerplexityBot: allowedClaude-SearchBot: allowedClaude-User: allowedYandexAdditional: allowedGooglebot: allowedBingbot: allowed
We’ll prepare the website for AI search · SEO & AIIP: 216.73.216.30Language: —Browser: —System: —
Fix 29 items — and the index grows from 58.43 to 99.27. Items are sorted by gain.
Server response time (TTFB)CriticalSpeed
Now: 1,131 ms
Aim for under 200 ms: page caching, OPcache, fast hosting, a CDN.
We’ll do it for you · WebsitesPrivacy policyCriticalTrust & compliance
Now: not found
Publish a privacy policy (152-FZ / GDPR) and link to it in the footer and at every form.
We’ll do it for you · Legal complianceValid certificateCriticalSecurity
Now: error
Install a certificate with the full chain issued for this domain.
We’ll do it for you · Code securityContactsImportantTrust & compliance
Now: not found
Show a clickable phone and e-mail, an address and a contacts page.
We’ll do it for you · Legal complianceInternal linksImportantLinks
Now: 11 URLs
Link the home page to key sections: menu, service blocks, breadcrumbs, footer.
We’ll do it for you · SEO & AICompany detailsImportantTrust & compliance
Now: none
Show the legal entity and registration numbers in the footer — trust for clients and a legal requirement for sellers.
We’ll do it for you · Legal complianceSchema.org markupImportantContent & markup
Now: none
Add JSON-LD: Organization or LocalBusiness, WebSite, BreadcrumbList — for rich snippets and AI search.
We’ll do it for you · SEO & AIJSON-LD correctnessImportantContent & markup
Now: no markup
Fix JSON syntax, set @context https://schema.org and @type, and fill in required fields: name and url for Organization, address for LocalBusiness, offers for Product.
We’ll do it for you · SEO & AICertificate validityImportantSecurity
Now: unknown
Turn on automatic renewal so the site never opens with a warning.
We’ll do it for you · Code securityrobots.txt fileImportantIndexing & AI
Now: not found
Create robots.txt with rules and a Sitemap line; never block the whole site.
We’ll do it for you · SEO & AIImage descriptions (alt)ImportantContent & markup
Now: all 2
Give every meaningful image a descriptive alt — it helps image search and accessibility.
We’ll do it for you · SEO & AIAmount of textImportantContent & markup
Now: 272 words
A home page benefits from 400–1000 words of meaningful text: what the site is about, who it is for and why you.
We’ll do it for you · SEO & AIllms.txt fileImportantIndexing & AI
Now: not found
Publish /llms.txt in Markdown: a # heading with the name, a short > summary and ## sections linking to key pages — a business card of the site for AI models.
We’ll do it for you · SEO & AIContent-Security-PolicyImportantSecurity
Now: none
Set a CSP — the main barrier against XSS and injected scripts.
We’ll do it for you · Code securityOrganization profile for AIImportantContent & markup
Now: no Organization
Describe the company in JSON-LD: Organization or LocalBusiness with name, url, logo, phone or address and sameAs — AI assistants and search use it to answer questions about you.
We’ll do it for you · SEO & AISafe target="_blank"RecommendedLinks
Now: no noopener: 2
Add rel="noopener" to links that open in a new tab.
We’ll do it for you · Code securitySocial media profilesRecommendedMeta tags & social
Now: none
Link to your official pages on social networks and list them in the sameAs field of your Organization markup — this is how search and AI connect the site to your brand.
We’ll do it for you · SEO & AISocial media image (og:image)RecommendedMeta tags & social
Now: 500×500 · JPG · 12 KB
Use an absolute https URL to a 1200×630 JPG, PNG or WebP image (ideally under 300 KB) and add og:image:width, og:image:height and og:image:alt.
We’ll do it for you · SEO & AICaching headersRecommendedSpeed
Now: Cache-Control
Send Cache-Control and ETag or Last-Modified — repeat visits become instant.
We’ll do it for you · WebsitesReferrer-PolicyRecommendedSecurity
Now: none
Add Referrer-Policy: strict-origin-when-cross-origin.
We’ll do it for you · Code securityX-Content-Type-OptionsRecommendedSecurity
Now: none
Add the X-Content-Type-Options: nosniff header.
We’ll do it for you · Code securityClickjacking protectionRecommendedSecurity
Now: none
Add X-Frame-Options: SAMEORIGIN or the CSP frame-ancestors directive.
We’ll do it for you · Code securityHome-screen icon and manifestRecommendedMobile
Now: icon
Add a 180×180 apple-touch-icon and manifest.webmanifest so the site saves nicely to a phone screen.
We’ll do it for you · Websitessitemap.xmlRecommendedIndexing & AI
Now: 153 URLs
Generate sitemap.xml with all important pages and list it in robots.txt and webmaster tools.
We’ll do it for you · SEO & AIDomain e-mail protection (SPF, DMARC)RecommendedTrust & compliance
Now: SPF ✓ · DMARC none
Add SPF and DMARC TXT records so your mail avoids spam folders and nobody can send e-mail as you.
We’ll do it for you · WebsitesText-to-code ratioRecommendedContent & markup
Now: 16,2%
Reduce boilerplate: move styles and scripts to files and remove unnecessary wrappers.
We’ll do it for you · WebsitesSoftware versions hiddenRecommendedSecurity
Now: nginx/1.30.6 · PHP/8.2.35
Hide versions in the Server and X-Powered-By headers (server_tokens off, expose_php = Off).
We’ll do it for you · Code securityX (Twitter) cardRecommendedMeta tags & social
Now: none, X will use Open Graph
Add twitter:card with the value summary_large_image — without it X shows the link without a large image.
We’ll do it for you · SEO & AIRender-blocking scripts and stylesRecommendedSpeed
Now: JS: 0 · CSS: 7
Add defer or async to scripts in head; combine and minify CSS.
We’ll do it for you · WebsitesAdministrator.Ru · since 1998
The team takes the plan from this report, applies the changes and verifies the result right here — you will see the index grow.
Full audit of arobelarus.byMeta tags, copy, structure, structured data, social media and AI search.
12 items · up to +14.87
HTTPS and security headers, code audits, closing vulnerabilities and spam.
8 items · up to +8.85
Privacy policy, consents, cookies and Russian data law (152-FZ) — we put it all in order.
3 items · up to +7.67
Improvements and speed-ups, CMS updates, migration, SSL and administration.
6 items · up to +5.96
A unique link to the website certificate and 16 badges with a live index. Badges update themselves after every check and link to the certificate.
Enamel and your league’s metal: eight glowing edges for eight categories. 100×100
A security pattern like on banknotes, with a rim in your league’s metal. 120×120
A ribbon in Kandinsky colours and your website’s portrait. 100×140
A cup in your league’s metal and your place in the rating. 120×120
A classic for winners — a wreath in your league’s metal. 120×120
Security score: HTTPS, certificate, headers. 100×120
An award rosette with ribbons. 110×140
Category rays glow on night enamel: the longer, the better. 120×120
The classic footer format — with gloss. 88×31
A modern pill with a holographic rim. 170×46
A quality rose across 8 categories and a gold seal. 160×60
A scroll with a seal. 100×140
Engraving with both indexes: RQI and SEO. 200×80
A unique composition drawn from the results. 120×120
An instrument dial with a rainbow arc and a needle on your index. 120×120
A shimmering “Original” sticker with both indexes. 110×110
SEO analysis
A check usually takes 5–15 seconds.
Markup in the code
Social media & AI assistants
We check whether the tags and markup that Telegram, VK, WhatsApp, X and AI models — ChatGPT, Perplexity, Claude, Alice — use to understand your site and show it to people are written correctly.
Open Graph · X
Social media & messengers3 to fixSchema.org · llms.txt
AI readiness4 to fixOpen Graph & X card
og:titleog:descriptionog:imageog:urlog:typeog:site_nameog:localeog:image:width × heightog:image:alttwitter:cardSocial media profiles: no links to official pages found
Social media image
Recommended: 1200 × 630, JPG / PNG / WebP, under 300 KB, absolute https URL.
Schema.org for search & AI
No structured data on the home page.
AI access
AI search & answers — affects the score
OAI-SearchBotChatGPT SearchChatGPT-UserChatGPT on requestPerplexityBotPerplexityClaude-SearchBotClaude SearchClaude-UserClaude on requestYandexAdditionalYandexGPT quick answersGooglebotGoogle & AI OverviewsBingbotBing & CopilotModel training — your choice
GPTBotOpenAI, trainingClaudeBotAnthropic, trainingGoogle-ExtendedGemini, trainingApplebot-ExtendedApple IntelligenceCCBotCommon Crawlmeta-externalagentMeta AIBytespiderByteDanceWe will set up social and AI markup · SEO & AI